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pill
pill2
The Pill Project II: Acceptants
September/October 2010

An Installation
In our day and age, in Western culture, there is a pill to solve every problem that we human beings face. The media is flooded with advertisements for capsules to help us deal with everything from weight control to aging to depression. The Pill Project addresses the desire of human beings to feel a part of the social order in which they live. A billboard advertising Acceptants, a fictional product invented by Accidental Artists, was featured in the Artmoves Festival, 2010 in Torun Poland.

A Hebrew version of the product was advertised on the side of Jerusalem city buses in October/November, 2006.